Trucks, trailers, goods, and even drivers can now be tracked using geolocation

Infographic Article

The increasing array of geolocation options available with telematics is making life easier for transporters.

Geolocation: an expanding range of options

Geolocation, now a familiar term, seems to refer to a fairly simple reality when it comes to transport: knowing where all of the trucks in a fleet are at any given time. That definition is true as far as it goes, but it fails to cover the full extent of the technology’s current use by transporters.

Geolocation: an expanding range of options

Photo credit: DR.

Geolocation, or geotracking, has become essential to find out where vehicles are, how fast they are going, when they stop, etc. Photo credit: Michelin.

Geolocation, or geotracking, has become essential to find out where vehicles are, how fast they are going, when they stop, etc. Photo credit: Michelin.

First, a quick clarification: we are referring to geolocation in the strictest sense of the term here, not the identification of a connection via IP address. Geolocation, increasingly referred to as geotracking in the transport business, has clearly become essential to find out where vehicles are, how fast they are going, when they stop, etc. But as telematics become smarter, they can go even farther: for example they can now be used to constantly track and measure fuel mileage and emissions, in order to identify ways to make improvements in the future.

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Geotracking also enables very close real-time monitoring of goods, reducing the risks of loss or theft. Another security related advantage: drivers can directly wear or carry certain devices via their smartphone or connected watch and transmit their position at all times, subject to strict regulations on use. That’s good news for drivers in remote locations or who make deliveries in high-risk areas, and some are even equipped with devices that feature a “panic button”. However, these devices do raise legal questions, particularly with regard to privacy…

Certain devices are worn directly worn or carried by drivers, via their smartphone or connected watch, and transmit their position at all times, particularly if they are in remote locations or have to make deliveries in high-risk areas. Photo credit: Michelin.

Certain devices are worn directly worn or carried by drivers, via their smartphone or connected watch, and transmit their position at all times, particularly if they are in remote locations or have to make deliveries in high-risk areas. Photo credit: Michelin.


Despite these concerns, the expansion of geotracking won’t stop there. In fact, it already goes even farther: some companies use it to find their customer’s position in order to deliver right where the customer is – even if he or she made a last minute decision to go out for a jog in the local park, for example. The revolution is only getting started…

The new real-time geotracking techniques:

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