Michelin Challenge Bibendum becomes Movin’On

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Movin’On, the international sustainable mobility event, will take place in Montreal, Canada on 13, 14, and 15 June 2017.

Movin’On will take place from 13 to 15 June 2017 in Montreal, Canada

An international summit for sustainable mobility

Movin’On by Michelin, which is set to replace the Michelin Challenge Bibendum, has become the world’s leading summit for sustainable mobility. But what is sustainable mobility?

According to the Michelin group, “the priority for players in the mobility sector is to provide an effective solution to travel needs. To be sustainable, mobility must reduce its impact on the environment, become as widely available as possible while remaining safe, and be compatible with the economic objectives and constraints of all stakeholders, in particular public authorities and companies.”

“Movin’On”, the new version of the Challenge Bibendum

After 20 successful years, the Michelin Challenge Bibendum is changing to become Movin’On. Since 1998, the Michelin Challenge Bibendum has visited every continent, bringing together experts to share ideas about innovation and sustainable mobility. “Movin’On” is replacing “Michelin Challenge Bibendum” by opening up to new, more collaborative experiences, content which focuses on concrete action, and increased openness towards leaders in the field of mobility. For its first year, the event will take place in Montreal (Canada), on 13, 14 and 15 June.

The aim is to bring together players from a range of different domains and activities, to define a better type of mobility that is clean, sustainable, urban and connected. Over 3,000 participants from 35 countries and 15 industries are expected: company directors, experts, start-ups, decision-makers from public authorities, universities, cities and regions. Together, they will reflect on the challenges of the future of mobility, how to meet these challenges and what actions to implement. This outlook is both positive for the economy, but also for the planet. A sustainable economy is a crucial part of the Circular Economy.

From ambition to action

Discussions will focus around six themes:

  • Towards new transport experiences
  • Towards intelligent mobility
  • Major, upcoming breakthroughs in mobility
  • Developing a circular economy
  • Regulations and policies that encourage different behaviour
  • Towards a clean, efficient and safe mobility

Find the list of conference attendees on the site movinon.michelin.com.

Credit: Michelin.

The challenge is to propose innovative mobility solutions which are positive for the economy and the planet, credit: Michelin.

Why chose Montreal?

It was no accident that Montreal was chosen to host the event. The city has committed to concrete actions such as the electrification of transport and is positioning itself as a leader in the field of sustainable and high-performance mobility. Thus, by 2020, Montreal is committed to reducing its greenhouse gas emissions by 30% compared with levels in 1990.

Movin’On 2017 will take place at L’Arsenal 2020, in Quebec. For information about the venue, accommodation and getting here, visit movinon.michelin.com.

Michelin Solutions will be there

For the first edition of Movin’On by Michelin on 13, 14 and 15 June in Montreal, Michelin Solutions will run a workshop on the theme of “Re-thinking mobility for goods” or “How to help hauliers to organise their transport plans to optimize the 15 to 20% of miles covered by empty vehicles, performance, and customer satisfaction?”

Philippe Miret, Director of Michelin Solutions, will introduce this collaborative workshop which aims to imagine new business models and sketch out new solutions. The workshop will take place on 14 June at 1.45 pm.

> Find out more on the Movin’On site


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