Who are the main manufacturers from the emerging economies?
Based in Turkey, China or other emerging economies, certain manufacturers are taking on the European market, playing most frequently on one key strength: their prices. Who are they and how do they hope to conquer the Continent?
Jan Hermeling, Telematics product manager at Krone
Krone is heavily invested in telematics and has presented a number of products using the technology at the 2014 IAA Trade Fair in Hanover. Telematics product manager Jan Hermeling took the opportunity to reflect on usage, clients, and the development of telematics.
Lucie Lescieux, Head of Marketing and Communications at Lamberet
Specialised in refridgerated trucks, Lamberet will soon offer “Frigomatics” its e-reporting telematics solution. Lucie Lescieux, head of marketing and communications with Lamberet, showed us how it works at the 2014 IAA Trade Fair in Hanover.
Lionel Poch, General Manager at HCI, King Long’s distributor in France
Already active in Europe, the Chinese coach bus manufacturer King Long plans on gaining market share on the old continent. Interviewed by Fleet Street at the 2014 Hanover IAA Trade Show, Lionel Poch, General Manager at Hervouet Corporate Industry, Ouest Industrie Autocars, King Long’s exclusive distributor in France, introduces us to the brand and its objectives.
Chinese truck manufacturer CAMC is already present in several markets, including Asia of course, but also in the Middle East and South America. Interviewed at the 2014 International Motor Show (IAA) in Hanover, Ray Fang, Overseas Operations Director of the brand, discusses the positioning and ambitions of CAMC.