Acar Kocaer, Temsa’s International Marketing and Sales Director
Bus and coach manufacturer Temsa is a flagship company in Turkey where it is constantly gaining market share. Acar Kocaer, Temsa’s International Marketing and Sales Director, discussed his brand’s know-how at the 2014 Hanover IAA Trade Fair.
Who are the main manufacturers from the emerging economies?
Based in Turkey, China or other emerging economies, certain manufacturers are taking on the European market, playing most frequently on one key strength: their prices. Who are they and how do they hope to conquer the Continent?